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Semantic Ecosystems

Reweaving Culture, Information, and Collaboration for the Digital Age

Human beings are creative, meaning-making beings. In organizations, this becomes culture – the shared system of meaning, thinking, and action that shapes a company.

Culture reveals itself in mindset, leadership, collaboration, and in the structures, processes, and technologies we use.


Digitalization transforms all of these dimensions simultaneously. It is therefore always a cultural transformation – one that requires new ways of thinking and acting from everyone involved.

The companies that succeed are those that adapt quickly and in a coordinated way to changing conditions.
The decisive lever is the quality of collaboration – and today, that collaboration must be consistently and intelligently digitally connected like a holistic breathing web.

The anthropologist Clifford Geertz described culture as a “web of meaning” in which people are suspended.
This applies directly to organizational culture as well.

With the kyona Group, I support companies in shaping this web of meaning – their semantic network of information – in a way that enables them to operate as a connected cultural ecosystem and remain adaptable.

I help organizations regain their ability to make clear, timely decisions.

To implement digitalization effectively, organizations need clarity and competence in three key areas:

• Culture: What defines our culture today – and what culture do we need for tomorrow?
• Connection & Networking: How do we connect people and teams effectively and efficiently and translate that into robust digital networks?
• Leadership & Collaboration: How do we guide leaders, employees, and the entire organization into digitally co-creative collaboration within the right working environments?

This is exactly what I provide together with kyona: the know-how, the methods, and a community of like-minded pioneers.

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